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Research papers

Brand iconography

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday life, people often create help mechanisms such as mnemonics to make it easier to remember things. For...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Marion Adler
Company: ICON ADDED VALUE GmbH
February 6, 2008
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Citation

Adler, M. (2008a, February 06). Brand iconography. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/brand-iconography